Brand Identity

Gaer

Gaer is a dental clinic located in Rio de Janeiro. For the creation of the logo, we selected the letter "G" as the main identifying element of our brand. By inverting the logo, we have designed the image of a tooth with a hook, which in turn forms the distinctive stroke of the letter "G".

This visual representation is inspired by the Hook device, commonly used in dentistry for dental correction. We took advantage of this detail to provide our visual identity with a unique and distinctive feature.